OUT with the old and IN with the new!
It’s January, the start of the “new year, new me” season. The same applies to businesses around the world and we want to reward our loyal customers by giving your business a helping hand.
We’re offering all existing customers that have an old “Sitemaker Software” based website 20% off our regular website prices if you choose to upgrade to a responsive WordPress based website before July 31st 2016.
What’s the difference? Well let us tell you…
When we first started Dorset Digital Solutions in 2013, Sitemaker (also known as Moonfruit) was our software of choice because it helped us build simple, beautiful and effective websites at a very small cost; this in turn helped us pass on the savings to you, our loyal customers. We then found we was able to go outside the boundaries of the software and manipulate the code in ways that gave us a huge advantage over other Sitemaker website designers – but all good things must come to an end. Unfortunately much has changed in 3 years and Sitemaker can no longer offer the standards demanded by the online world.
Bring on WordPress, the worlds most popular and constantly evolving Contents Management System (CMS) which we now host all new builds on our new Cloud Based Servers (as of January 2016).
Easy Content Updates – This is the possibly the number one reason to use a CMS. Basic sites can be set up with easy access to all on page text and images. Beyond that, with a little upfront technical work, there are many ways to set up custom modules and text areas which, once implemented, can easily be accessed and edited by anyone with rudimentary computer skills.
SEO Integration – There are many SEO plug-ins for WordPress that can be set up to help you get a handle on your search engine results. These plug-ins allow for basic SEO additions to each page, including Meta Title, Meta Description and H1 tags (words and phrases parsed by search engines to determine search results listings). Some of these plug-ins can even give you an estimate on how well your site is optimized for SEO. It’s safe to say that WordPress’ strength in this area is the availability of great third party plugins to suit your needs.
Flexible E-commerce Options – There are also plug-ins created for e-commerce applications that work within the existing themes to allow for cart processing, ordering, and even shipping. There are suitable e-commerce integrations for nearly any size site or application, and many basic plug-ins are free.
Optimized for Tablet/Mobile/PC – Properly setting up a responsive theme for your site is the best and most efficient way to ensure users on PC’s, mobile devices and tablets all receive a positive experience on your site. It insures that your content and branding is consistent and usable on all devices. On a responsive sit,e the only thing should change is your layout/styling depending on what device is being used to access the site. WordPress offers simple responsive starter themes and, in the hands of a skilled developer, the opportunity to create complex custom themes with this same functionality.
Built-In Blogging – WordPress started as a blog engine, and though it has changed considerably since, blogging is still at the platform’s core. Therefore setting up and maintaining a basic blog is simple and intuitive.
Big Companies Use It – The WordPress platform is completely scalable and is used for everything from one page blog sites to massive international news sites. One of the strongest statements for WordPress is the number of large companies that use it. Current users include Time Inc., Sony Music, Xerox, The New York Times, and even AMC (home of Mad Men, Breaking Bad and The Walking Dead).
Large Developer Community – The WordPress developer community is the largest of its kind. Users are constantly improving the site software as well as constantly creating and revising custom plug-ins for various uses. WordPress is used for over 25 percent of all the websites on the internet. Its popularity attracts skilled developers and hobbyists alike, and one of the most amazing things about WordPress, is that anyone can contribute to the source code that makes the platform better.
If you’ve managed to read all the above without getting all blurry eyed then well done!
Or if you’re totally lost but want a new and improved website for 2016 whilst saving a few pounds then please do not hesitate to get in touch either by phone, using the website contact form or by emailing us at [email protected] and we will answer as many questions as humanly possible.
Well here’s a few to get you going:
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