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SEO & SEM

What is it and do you need it?

SEARCH ENGINE
OPTIMISATION

SEARCH ENGINE
MARKETING

CONTACT
US

SEARCH ENGINE OPTIMISATION (SEO)

Having a great looking site is one thing but what good is it if no one can find it? Without SEO (Search Engine Optimisation), it’s highly unlikely that your website will organically rank on Google which means you’ll never get a steady flow of traffic.

Isn’t it as easy as “Submit URL to Google”?

The short answer is no. Dorset Digital Solutions specialise in professional SEO services. We make sure we keep as up to date as possible on all of Googles various algorithm changes and implement various on page optimisation techniques to make sure that not only is your website found but that your potential customers land on the right page. Other things to consider are image, coding and server optimisations plus a whole bunch of other boring stuff.

If you’re interested in the services we supply or would like to know more then please get in touch.

Search Engine Optimisation (SEO)

SO WHY CHOOSE US?

It’s no secret, there are many different companies offering SEO services in the UK and abroad. Comparisons to the dodgy car mechanic that’ll baffle his customers, have some significance in the world of SEO companies. A tiny minority of companies tend to promise the world and guarantee you the first position in Google, but to no avail.

Here at Dorset Digital Solutions we realistically set achievable goals based on the website size, marketing strategies, budget and many other factors. Using this tailored approach we can tangibly document changes to the search engine rankings to reassure the client of their investment in SEO services

SEO – OUR COMPLETE SERVICE

We offer a comprehensive and universal range of Search Engine Optimisation services, we keep our SEO team up to date with the algorithms search engines utilise. Whether its Googles Penguin or Panda algorithms, we are YOUR team. We bring together a team of massively talented individuals in:
  • Site Development
  • Link Building
  • Analysis
  • Content Creation

SEARCH ENGINE MARKETING (SEM)

Search Engine Marketing is the practice of marketing a business using  both paid advertisements that appear on search engine results pages (or SERPs) and regular SEO. Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

These ads are often known by the term pay-per-click ads and come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.

Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why Search Engine Marketing is so effective and such an amazingly powerful way to grow your business.

SEM vs SEO

Search Engine Optimisation (SEO) is different because businesses do not pay Google, Bing or Yahoo for traffic and clicks; rather, they earn a free spot in the search results by having the most relevant content for a given keyword search.

Both SEO and SEM should be a fundamental parts of your online marketing strategy. SEO is a powerful way to drive evergreen traffic at the top of the funnel, while search engine advertisements are a highly cost-effective way to drive conversions at the bottom of the funnel.

Here’s some more kind words from our satisfied website & hosting customers

Dorset Digital Solutions’ SEO services have been one of the key factors in my business growing year on year. My ranking on Google and other search engines for the search terms that matter for my business has been such a driving force for good organic search traffic to the point that I no longer need to use Google AdWords!Chris Piercy | Chris Piercy Magic
Using Dorset Digital Solutions has provided us with a new dynamic to the team for our growing business. They are always happy to work with us to achieve our exacting standards providing valuable input from design, technical support and photography, refreshingly for us it has been a real one stop shop for all our digital needs. Welcome to the team guys !
“Our ethos – Companies don’t deliver, people do”Rachel Membury ~ Redtale Holdings ~

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